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Sports Bra Trunk Show Featuring Handful

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We are having a magnificent Sports Bra Trunk Show February 19th through March 3rd featuring the Handful brand! We will be taking Handful sports bras to The Workout Company (419 N Kays Dr, Normal, IL 61761) February 23rd -24th, My Lean Body Boot Camp (403 Bronco Dr Unit 2, Bloomington, IL 61704) the 26th and 27th, and finally Main Street Yoga (418 N Main St, Bloomington, IL 61701) March 2nd  from 5 pm to 8 pm and the 3rd from 8:30 am to 10:30 am. Bras, leggings, and tops from the brand will also be available for purchase in-store at OhmFit February 19th through March 3rd.

Handful’s mission is to inspire and celebrate women everywhere. According to their website, they “make apparel that makes you happy. Happy because it fits just right and feels great no matter what you’re doing. Happy because the women who designed them thought of all the details, leaving you with one – make that two – less things to worry about. And happy because, by buying a Handful, you bought a lifetime membership to our sisterhood of sass.”

Cary Goldberg, Director of Survivor Relations, answered a couple of questions that we had regarding the Handful brand, its products, supporting women who have beat breast cancer, and more!

  1. What makes Handful the perfect sports bra?
    Handful is about so much more than a sports bra, it’s about Us, the bigger, plural, life-is-better-together Us. Our mission is to fuel empowerment and support women in their active lives and with their ever-changing bodies whether puberty, gravity, breastfeeding, weight loss/gain, or cancer is complicating the way they feel about their “girls.” Handful is made by women…who have obviously thought of everything. We like a good F word here at Handful, so our bras are all flattering, fashionable, functional, have fabulous feel, and are full of fight against breast cancer. They are designed to be worn not just for your one hour of sport but for weekend to workout, every day, every activity so you are always ready to grab life by the Handful and don’t have to think about what bra to pack in your gym bag. The pad pocket can be used to stash small essentials like a credit card and lip balm, and the removable pads contour, conceal and enhance so no one needs to know whether you are hot or cold and can correct the naturally occurring asymmetry that many women have from left to right.
  1. How would you describe the support differences between the four styles?
    The Adjustable Handful Bra is a great go to style for everyone but if high impact activities, we say B cups are well served, for moderate impact C cups will love it, but above a C cup it could be a yoga/spin/walking bra. The Y-Back Handful Bra was top rated in Runner’s World for C/D cups, so all other cup sizes would be well served by the robust chest band, wider shoulder straps and more traditional compression fit. It’s also a gorgeous layering piece with the inset crochet detail that makes you want to show off your straps. The Bound & Determined has a trending bralette silhouette and adjustability on all four of its straps so while it could be a supportive bra for smaller cup sizes, it’s definitely an athleisure fashion option for all. Our newest bra, the Now & Zen, is a close cousin to the Adjustable in its fit and function, but it gives our fans another look with changes to the neckline, strap positioning, chest band, and peek-a-boo cut out in the back.
  1. How often should we replace our sports bras?
    Sports bras lose elasticity and support at the end of one year of use. We encourage women to love their chests enough to treat themselves to brand new bras with every birthday–a great way to annually remember it’s time to move your old sports bras to pajamas or donate them and replace with new colors, styles and adequate support.
  2. I see that Handful supports breast cancer survivors. How so?
    Handful believes that the 1 in 8 women diagnosed with breast cancer in their lifetime are an essential part of our sisterhood. We also believe that there is great healing to be found at the intersection of cancer and fitness, so we want to support survivors on their return to wellness. 365 days a year, 12.5% of the retail sales of Battle Cry Pink bras are donated to a national breast cancer charity (we will be announcing who in the coming weeks). Why 12.5%? It represents the 1 in 8 of us whose lives are forever changed by a diagnosis of breast cancer. Breast cancer survivors can use the pad pockets to hold their prosthetics and any woman who has lost a breast to cancer is eligible to receive FREE additional pad sets if they would like to stack and use them as prosthetics.
  1. In your blog post on the Handful site you mentioned that your kids want to grow up to be a “Handful”. What does that mean to you?
    Being a Handful means waking up every morning and grabbing life. It means picking out what color Handful you want to wear, getting dressed happy, and considering yourself hugged. It means you believe that the world needs a lot less “no you can’t” messages and have a passion to be the kind of woman who supports other women, no matter what life throws their way.

Stop into the store or one of our trunk show locations to shop our wide variety of sports bra styles and designs. From adjustables to Y-backs to tanks with built-in shelf bras, we’ve got exactly what your closet has been missing!

Check out our blog post on My Lean Body Boot Camp: http://ohmfitactivewear.com/2016/12/12/qa-with-emily-from-myleanbody-bootcamp/
For more information about Handful, visit https://handful.com/
To connect with the brand, follow @HandfulInc on Facebook

-Tamia Little
OFA Marketing Associate

Mimosa Morning

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It’s time for another Mimosa Morning celebration! On Saturday, September 16th from 10 am to 1 pm, get ready to sip while you shop in Uptown Normal. Participating stores include Beyond Normal, Fabulous Affairs, Garlic Press, Solid Gold Jewelers, The Pod, Uptown Gifts, Whimsy, and of course OhmFit Activewear. You can also enjoy amazing specials at Medici, Sugar Mama, Hyatt Place, and Jesse’s Grill at the Marriott.
In leiu of the celebration, you can take 25% off JoFit apparel at Ohm all week (Tuesday, September 12th through Saturday, September 16th). Join us for an end of summer hoorah that you don’t want to miss. A boozy Saturday filled with shopping and delicious food- I don’t think it gets any better than this!
Last year, we made a tasty raspberry lemonade mimosa that our customers were totally swoon over. Treat yourself to mimosas and some retail therapy, while supporting small businesses within our community this Saturday!
-Tamia Little
OFA Marketing Associate

Summer Tent Sale

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This Friday from 10 AM to 6 PM and Saturday from 10 AM to 4 PM we will be participating in an awesome Tent Sale hosted by Shoo Shoo Baby! There will be tons of sale racks with up to 75% off select Spring and Summer styles. You don’t want to miss out on these amazing deals.

Shoo Shoo baby is a beautiful fashion boutique owned by Natalie Galligan here in the Bloomington-Normal community. The shop opened up in 2009 and has continued to grow and prosper. Natalie travels to fashion shows around the U.S. to find new designs and the latest trends that she knows her customers will love.  Shoo Shoo baby carries a wide range of styles and designs, so no matter what occasion you are shopping for, they’ve got an outfit decked out with charming accessories for you!

We will be bringing our packed sale rack to the tent event for a wonderful weekend of shopping! What better way to spend your afternoon than treating yourself to some smokin’ hot deals? Get a group of your best gals together and join us for the ultimate Summer sale!

To learn more about Shoo Shoo baby visit: http://www.shooshoobaby.com/

-Tamia Little
OFA Marketing Associate

Sugar Creek Arts Festival

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The Sugar Creek Arts Festival is here! This Saturday, June 8th from 10 am to 5 pm and Sunday, June 9th from 11 am to 4 pm 128 extremely talented artists will be showcasing their original creations on the streets of Uptown Normal. Jan Brandt from Jan Brandt Gallery and Melinda Barry from Pomona66 will be setting up shop at OhmFit. They will have completed works for you to shop and will also be accepting custom orders all weekend.

Melinda (Mindy) Barry is the owner of Pomona66, a small online based jewelry business. Mindy’s frustration from not being able to purchase bracelets in stores that fit her dainty wrists pushed her to start making her own, which she has been doing for about 20 years now. While discussing her journey to becoming an entrepreneur she stated, “My mom always loved beaded jewelry too, particularly Native American, so I started making pieces for me and my family. I would sometimes get stopped on the street and asked where I got what I was wearing, and eventually started making jewelry to sell.” As a California native, Mindy draws her inspiration from colors, textures, and shapes in the natural world. Her love for nature and minimalist style are apparent in her rustic, detailed designs. You can shop Pomona66 at The Yoga Studio/Julie Muelemans Gallery (1106 E. Bell St, Bloomington, IL) and Main Gallery 404 (404 N. Main St, Bloomington, IL).

Jan Brandt, the founder of Jan Brandt Gallery (JBG) is a woman of many talents. She is an accomplished fiber artist, printmaker, author, and painter whose work has been printed in multiple publications and shown across the United States. Jan holds a Bachelor of Environmental Design and a Bachelor of Fine Arts, both from Illinois State University. Her work combines science and art, with biological and intricate aesthetic detailing. JBG is located in the former Coca-Cola Bottling Plant in Bloomington, which houses several other artist studios. We are honored to sell her Art of Where collection in our boutique, which includes leggings, headbands, tops, and shorts with her whimsical paintings printed on them. She will be offering a free gift with every purchase of her work, so don’t miss out on all of the amazing goodies that we will have at OFA this weekend!

This festival is one of the most popular gatherings of arts and crafts vendors in the Midwest, so you don’t want to miss it. There will also be live performances, kids activities, touch-a-truck, a bike safety event, climbing wall, and bounce houses all for free. OhmFit will be open from 10 am to 4 pm on Saturday and 11 am to 2 pm on Sunday. Join us for a day of family fun, beautiful art, hand crafted works, and of course lots of shopping!

To learn more about Pomona66 visit: https://www.facebook.com/pomona66/
To learn more about JBG and shop Jan Brandt’s apparel collections visit: http://www.janbrandtgallery.com/

-Tamia Little
OFA Marketing Associate

Mamm and Glam

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We will be attending the Pink Partners of the Community Cancer Center’s Mamm and Glam event on Thursday, May 11th, from 5:30 to 7:30 pm. This free event is an area-wide initiative to educate women about breast health and to raise the mammography rate in our community. There will be pampering services ranging from hand massages and manicures, to make-overs and up-do’s, food provided by Biaggi’s Ristorante Italiano, and of course shopping! You can shop our lovely apparel, as well as jewelry, handbags, accessories, and skin care from other vendors.

There will also be 2 speakers at the event. Dr. Woodhouse, from the Community Cancer Center, will be speaking at 6 pm on the topic of Making Decisions from a Position of Strength Not Fear. Lifestyle coach Mattie Scott will speak at 6:45 with a talk on positivity titled “Less stress, More glam!”. In addition, there will be door prizes drawn at 7:15 that have been donated from some of the vendors in attendance. While pampering, shopping, and prizes are nice, the highlight of the evening is having each of BloNo’s mammography facilities in attendance with the ability to schedule a mammogram for those ladies who haven’t had one in the last year.

We were able to speak with Lisa Lowry, a Breast Health Navigator at the Community Cancer Center. On the topic of reaching more women in the BloNo area, she stated, “We decided who better to join our movement than local beauty shops. We had a focus group with several salons to discuss how we could all work together to reach the women of our communities, especially minorities. There is a large amount of minority women that do not get mammograms whether it is due to a lack of insurance, access to transportation, or lack of knowledge. Mamm & Glam was actually the idea of one of our salon partners, Rosie Smith, who owns Rosie’s Hair Gallery. The whole focus group thought her idea was excellent and we ran with it.”

Included in the Pink Partners, aside from the Community Cancer Center, is Advocate Bromenn, the Gale Keeran Center for Women, and OSF St. Joseph Medical Center. Throughout the year, this group of healthcare providers participates in different events to help spread the word on the importance of women receiving their annual mammogram. They are dedicated to spreading knowledge and increasing the use of this preventive health measure. We hope that you join us this Thursday in our fight against breast cancer!

To learn more about the Community Cancer Center visit: http://cancercenter.org/
Follow the Pink Panthers on Facebook: @PinkPartnersMammogramsSaveLives

-Tamia Little
OFA Marketing Associate