We are having a magnificent Sports Bra Trunk Show February 19th through March 3rd featuring the Handful brand! We will be taking Handful sports bras to The Workout Company (419 N Kays Dr, Normal, IL 61761) February 23rd -24th, My Lean Body Boot Camp (403 Bronco Dr Unit 2, Bloomington, IL 61704) the 26th and 27th, and finally Main Street Yoga (418 N Main St, Bloomington, IL 61701) March 2nd from 5 pm to 8 pm and the 3rd from 8:30 am to 10:30 am. Bras, leggings, and tops from the brand will also be available for purchase in-store at OhmFit February 19th through March 3rd.
Handful’s mission is to inspire and celebrate women everywhere. According to their website, they “make apparel that makes you happy. Happy because it fits just right and feels great no matter what you’re doing. Happy because the women who designed them thought of all the details, leaving you with one – make that two – less things to worry about. And happy because, by buying a Handful, you bought a lifetime membership to our sisterhood of sass.”
Cary Goldberg, Director of Survivor Relations, answered a couple of questions that we had regarding the Handful brand, its products, supporting women who have beat breast cancer, and more!
- What makes Handful the perfect sports bra?
Handful is about so much more than a sports bra, it’s about Us, the bigger, plural, life-is-better-together Us. Our mission is to fuel empowerment and support women in their active lives and with their ever-changing bodies whether puberty, gravity, breastfeeding, weight loss/gain, or cancer is complicating the way they feel about their “girls.” Handful is made by women…who have obviously thought of everything. We like a good F word here at Handful, so our bras are all flattering, fashionable, functional, have fabulous feel, and are full of fight against breast cancer. They are designed to be worn not just for your one hour of sport but for weekend to workout, every day, every activity so you are always ready to grab life by the Handful and don’t have to think about what bra to pack in your gym bag. The pad pocket can be used to stash small essentials like a credit card and lip balm, and the removable pads contour, conceal and enhance so no one needs to know whether you are hot or cold and can correct the naturally occurring asymmetry that many women have from left to right.
- How would you describe the support differences between the four styles?
The Adjustable Handful Bra is a great go to style for everyone but if high impact activities, we say B cups are well served, for moderate impact C cups will love it, but above a C cup it could be a yoga/spin/walking bra. The Y-Back Handful Bra was top rated in Runner’s World for C/D cups, so all other cup sizes would be well served by the robust chest band, wider shoulder straps and more traditional compression fit. It’s also a gorgeous layering piece with the inset crochet detail that makes you want to show off your straps. The Bound & Determined has a trending bralette silhouette and adjustability on all four of its straps so while it could be a supportive bra for smaller cup sizes, it’s definitely an athleisure fashion option for all. Our newest bra, the Now & Zen, is a close cousin to the Adjustable in its fit and function, but it gives our fans another look with changes to the neckline, strap positioning, chest band, and peek-a-boo cut out in the back.
- How often should we replace our sports bras?
Sports bras lose elasticity and support at the end of one year of use. We encourage women to love their chests enough to treat themselves to brand new bras with every birthday–a great way to annually remember it’s time to move your old sports bras to pajamas or donate them and replace with new colors, styles and adequate support.
- I see that Handful supports breast cancer survivors. How so?
Handful believes that the 1 in 8 women diagnosed with breast cancer in their lifetime are an essential part of our sisterhood. We also believe that there is great healing to be found at the intersection of cancer and fitness, so we want to support survivors on their return to wellness. 365 days a year, 12.5% of the retail sales of Battle Cry Pink bras are donated to a national breast cancer charity (we will be announcing who in the coming weeks). Why 12.5%? It represents the 1 in 8 of us whose lives are forever changed by a diagnosis of breast cancer. Breast cancer survivors can use the pad pockets to hold their prosthetics and any woman who has lost a breast to cancer is eligible to receive FREE additional pad sets if they would like to stack and use them as prosthetics.
- In your blog post on the Handful site you mentioned that your kids want to grow up to be a “Handful”. What does that mean to you?
Being a Handful means waking up every morning and grabbing life. It means picking out what color Handful you want to wear, getting dressed happy, and considering yourself hugged. It means you believe that the world needs a lot less “no you can’t” messages and have a passion to be the kind of woman who supports other women, no matter what life throws their way.
Stop into the store or one of our trunk show locations to shop our wide variety of sports bra styles and designs. From adjustables to Y-backs to tanks with built-in shelf bras, we’ve got exactly what your closet has been missing!
Check out our blog post on My Lean Body Boot Camp: http://ohmfitactivewear.com/2016/12/12/qa-with-emily-from-myleanbody-bootcamp/
For more information about Handful, visit https://handful.com/
To connect with the brand, follow @HandfulInc on Facebook
OFA Marketing Associate